In this section, you can find an overview of the cookies we use.
Absolutely required cookies
Certain "cookies" are required in order to be able to securely provide our services through the web site. This category includes, for example:
- "cookies" that identify or authenticate our users;
- "cookies" that temporarily store certain user data (for example, online form content);
- "cookies" that store certain user preferences (e.g., search settings or language settings)
- "cookies" that store data to ensure unobstructed playback of a video or audio content.
Analytical cookies. Web space analysis
We use analytical cookies to record user behavior (e.g., click on ad banners, search queries entered) and statistically assess these actions.
We need statistical information on the use of our website to make it more accessible, to measure the scope and to conduct market research. For this purpose, we use the web analytics tools described in this section.
The user profiles created by these tools, using analytic cookies or by evaluating the log files, do not contain personal data. The tools either do not use the IP addresses of users at all, or abbreviate them immediately after they are collected.
Tool providers process the data only as personal data processors according to our instructions and not for their own purposes.
Below you will find information about each tool provider and how you can object to the collection and processing of personal data through the tool. You should keep in mind that with tools that use refusal cookies, the refusal function is connected to the device or browser and is therefore valid for the current device or browser currently in use. If you are using multiple end devices or browsers, you must select the refusal function on each end device and in each browser you are using.
Additionally, you can generally prevent the creation of user accounts by disabling the use of cookies.
Google Analytics and Google Maps
Google Analytics and Google Maps are provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). We use Google Analytics and Google Maps with Google's additional IP anonymization feature. Google cuts the IP address within the EU and only exceptionally in the US, and in both cases only registers abbreviated IPs.
You can object to the collection and processing of your data by downloading and installing a browser plug-in from the following link: http://tools.google.com/dlpage/gaoptout?hl=en
Ad Cookies
We also use cookies for advertising purposes. User behavior profiles created using such cookies (e.g., clicks on ad banners, visited subpages, search queries entered) are used by us to show you ads or offers that are tailored to your interests ("Advertising based on individual interest").
Third-party ad cookies
We also allow other companies to assess our users' data through advertising cookies. This allows us and the third parties to show the users of our website ads tailored to their interests, based on an analysis of your usage behavior (e.g., ad banner clicks, subpages visited, queries entered), and this is not limited to our online offers only.
Referral cookies
Our Referral Tracking partners set cookies on your computer (a referral cookie) if you have reached our website through an advertisement of that partner. These cookies generally expire in 30 days. If you visit certain pages that we host and the cookie has not yet expired, we and the relevant referral tracking partner may see that a particular user has clicked on the ad and has been redirected to our page. The information gathered through the referral cookie is used to create referral statistics and determine the total number of users who have clicked on that ad and have been redirected to a page that has a referral tracking tag.